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Mundial Partners | Content Production

Juventus Kit Reveal Commercial Shoot x Cocktail Party

Client: Juventus

Description

Mundial Partners hosted the first-ever U.S. kit reveal for Juventus, transforming the Serie A North America Office into a vibrant celebration of the new Juventus home kit. The event featured a dynamic kit reveal advert shot in New York City, showcasing "a day in the life" of a creative showcasing the jersey across iconic locations.

The video featured rising DJ and NYC native, Zillions, as the protagonist sporting the kit while visiting other sponsoring partner retail stores, highlighting the interaction between Juventus and authentic New York brands.

Impact

Bringing together leaders in fashion, sport, and business, this unique activation generated millions of impressions through organic posts and celebrated Juventus' global brand appeal.