Production
Kit Reveal Cocktail Party x Commercial Shoot
Mundial Partners hosted the first ever U.S. kit reveal for Juventus, transforming the Serie A North America Office into a vibrant celebration of the new Juventus home kit. The event featured a dynamic kit reveal advert shot in New York City, showcasing "a day in the life" of a creative showcasing the jersey across iconic locations.
The video featured rising DJ and NYC native, Zillions, as the protagonist sporting the kit while visiting other sponsoring partner retail stores, highlighting the interaction between Juventus and authentic New York brands.
Bringing together leaders in fashion, sport, and business, this unique activation generated millions of impressions through organic posts and celebrated Juventus' global brand appeal.
Where did Mundial Partners host the Juventus US kit reveal?
Mundial Partners hosted Juventus' first ever US kit reveal at the Serie A North America office, transforming the space into a celebration of the club's new home kit.
What was the idea behind the Juventus kit reveal film?
The New York City advert followed a day in the life of a creative wearing the jersey across city locations, connecting Juventus with authentic New York brands.
Who featured in the Juventus kit reveal commercial?
DJ and New York City native Zillions starred in the film, wearing the kit as he visited sponsoring partner retail stores.
Production
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