BOSS x Beckham
Summer 2025 Collection Launch Event NYC
Connecting the BOSS x Beckham launch with the voices shaping football and fashion.
Overview
The Ask
Bring relevant creators and style voices into BOSS’s New York event celebrating its David Beckham collaboration.
The Idea
Tap the Fashion Meets Football network to curate the room for a live panel with Beckham, connecting the collection with people who could carry the story beyond the store.
Read the full project story
To celebrate the HUGO BOSS x David Beckham collaboration, BOSS hosted an exclusive in store event in New York featuring a live panel with Beckham. Leveraging our Fashion Meets Football network, Mundial Partners invited a select group of creators and style voices to attend, ensuring the activation resonated both in person and online. The event generated elevated visibility and positioned the collection at the center of cultural conversation.
THE PROJECT
In pictures.
Talent
More of our work.
CONTACT MUNDIAL PARTNERS