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Mundial Partners | Athlete, Creator, and Influencer Network

David Beckham In-Store Experience

Client: HUGO BOSS

Description

To celebrate the HUGO BOSS x David Beckham collaboration, BOSS hosted an exclusive in-store event in New York featuring a live panel with Beckham. Leveraging our Fashion Meets Football network, Mundial Partners invited a select group of creators and style voices to attend, ensuring the activation resonated both in-person and online. The event generated elevated visibility and positioned the collection at the center of cultural conversation.