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Juventus x Adidas

Juventus x adidas Miami Art Week Fashion Show

Reimagining the football jersey as a canvas during Miami Art Week.

The Ask

Bring adidas and Juventus into the intersection of football, fashion, and art during Miami Art Week.

The Idea

Bring together six one of a kind designs by three artists and present them in a fashion show attended by athletes, creators, and designers.

Model presenting a custom Juventus adidas look to guests at the Miami Art Week fashion show
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We partnered with adidas and Juventus to host an exclusive fashion show during Miami Art Week, featuring six one of a kind designs crafted by three visionary artists. These bespoke pieces were showcased in a stunning presentation attended by top athletes, creators, and designers, celebrating the intersection of football, fashion, and art.

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