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Mundial Partners | Experiential Activations

Club World Cup Kickoff Activation

Client: Manchester City, Asahi Super Dry

Description

To celebrate Manchester City’s participation in the FIFA Club World Cup, Mundial Partners hosted an unforgettable evening of football and flavor at the exclusive Maxwell Social in Manhattan. The cultural moment united New York's top creators, tastemakers, and football supporters to honor the intersection of two universal languages: sport and cuisine. Guests’ appetites were ignited by an array of small bites and cocktails before experiencing a live cooking demonstration led by actress and Manchester City super-fan Ana Sofía Fehn, alongside club legend Joleon Lescott. Together, the two prepared an Italian-Latin dish, blending football tradition with global flavor in an intimate, live moment. The night then shifted from culinary storytelling to lively celebration, driven by a live DJ set, Asahi Super Dry pours, and an exclusive Manchester City kit giveaway. The activation connected fans through a mutual love for the beautiful game, solidifying the club’s cultural relevance at the heart of U.S. conversation.