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Mundial Partners | Content Production

Manchester City x EAFC x PUMA 25/26 Fourth Kit Shoot

Clients: Manchester City, EA Sports, PUMA

To celebrate Manchester City FC’s new 2025-26 fourth kit launch in partnership with EA Sports FC, Mundial Partners developed and executed an electric content shoot that showcased the jersey’s cutting edge design and first ever scannable NFC tag. Shot at night across modern, neon lit NYC backdrops, the shoot echoed the kit’s tech-forward identity, resulting in a carousel of artfully composed images featuring models from Mundial Partners’ talent network.

The jersey was then selectively seeded to a curated group of high end influencers and creators, generating an array of authentic social content. This strategic distribution sparked continued fandom among a premium audience and amplified the kit’s presence across New York City and beyond.