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Mundial Partners | Experiential Activations

Manchester City FC x KidSuper Blue Table Series Vol. 1

Clients: Manchester City and KidSuper

Description

Based on the insight that many Premier League fans in the US typically watch matches alone in their apartments or tucked away inside dimly lit pubs, Mundial Partners developed a new and immersive concept for Manchester City called The Blue Table Series.

Designed to bring supporters together around major City fixtures in unexpected environments paired with elevated culinary moments, Vol. 1 launched in Brooklyn, New York, when fashion designer KidSuper opened the doors to his Fantasy Factory studio for a one of a kind matchday experience.

The event began with a breakfast and champagne welcome in the storefront space, setting the tone before guests were guided through a hidden speakeasy style Coca Cola vending machine entrance into KidSuper’s recording studio. Inside, fans were treated to an unforgettable sensory moment as Sergio Aguero’s iconic Premier League winning goal played through the studio speakers with a larger than life visual projection surrounding the room.

From there, guests were revealed onto a rooftop pitch and viewing lounge, where they mingled and watched Manchester City dominate Liverpool in what became one of the most premium and memorable Premier League viewing experiences ever produced in the US.

The activation generated millions of impressions across social media through creator led storytelling and highly shareable content moments, amplifying the club’s reach and positioning Manchester City at the intersection of sport, fashion, and culture. The series will continue with upcoming activations in Miami and Los Angeles throughout the remainder of the 2025 to 2026 season.