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Mundial Partners | Experiential Activation

Café Equinox: Winter Solstice National Campaign

Client: Equinox

Description

For Equinox’s Winter Solstice Campaign, Mundial Partners brought the brand to life through Café Equinox, a one of a kind branded pop up coffee activation designed to drive awareness for Equinox clubs nationwide.

Throughout December, the Mundial team coordinated seven coffee cart activations across five cities, activating in Miami, New York, Dallas, Philadelphia, and San Diego, and serving thousands of cups of Equinox branded hot and cold coffee along with branded pup cups to create an engaging and shareable moment for members and new audiences alike.

The experience generated significant buzz and amplified brand visibility, while also driving on site sign ups and measurable ROI, reinforcing Equinox’s position as a premium lifestyle leader during one of the most culturally resonant moments of the season.