Fashion Meets Football - Miami Art Week Campaign

About the Project

Fashion Meets Football, in partnership with Juventus and Adidas, debuted exclusive collaborations at Miami Art Week, where three artists created one-of-a-kind pieces blending the worlds of fashion, sport, and art.

Overview of Campaign

Following its groundbreaking debut in New York City, Fashion Meets Football brought its signature blend of fashion, sport, and music to Miami Art Week. Over three action-packed days, the activation partnered with Juventus, Adidas, and Classic Football Shirts to deliver an unforgettable series of events:

• A VIP Fashion Show unveiled exclusive Juventus x Adidas-inspired designs, brought to life by three artists, blending high fashion and the spirit of the game.
• An intimate pop-up performance in the Pelé Soccer Shop featured Nick Cheo, one of the fastest-growing DJs in the world, captivating audiences with his pop-up DJ set.
• A 6v6 football tournament concluded the activation, showcasing top Miami talent in a spirited celebration of the beautiful game.

This Miami edition of Fashion Meets Football reinforced its position as a cultural force, uniting global passions and creating a new way for brands to connect with audiences.

FMF Commissioned Art Pieces

These bespoke designs, inspired by the legacy of Juventus Football Club and the innovation of Adidas, showcased how creativity transforms the aesthetic of sport. Each piece served as a bold statement, celebrating the intersection of football culture and contemporary art on one of the world’s biggest creative stages.

The Big Moment: VIP Fashion Meets Football Party x Pop Up Fashion Show at the Giselle Rooftop Miami

On Thursday night of Miami Art Week, Fashion Meets Football hosted an exclusive VIP Cocktail Party and pop up fashion show at the breathtaking Giselle Rooftop, delivering an unforgettable celebration of the dynamic crossover between fashion and sport.

A standout moment came when NFL star Olamide Zaccheaus graced the runway on his bye week, wearing the one-of-a-kind FMF Commissioned Akki Labs x Adidas x Juventus varsity jacket—a 1:1 masterpiece blending bold design with cutting-edge innovation.

This pop up fashion show celebrated the intersection of fashion, art, and football -- both American football and European football.  A handful of incredible featured designers and artists collaborated to make this special: Gaby Mas for @reboot.football, Tom Ellis for @row_____z, Akki Zhao and Justin Lin for @akki.labs, Gracie Hunt for @wearbyea (with her debut NFL collection), Diana Al Shammari for @thefootballgal, Saint Harris for @curatedthreadss.

Celebrations Continue: Pop Up DJ Set by Nick Cheo and 6v6 Creator’s Cup Tournament Round out Fashion Meets Football at Miami Art Week Campaign

On Friday night of Miami Art Week, Fashion Meets Football transformed the Pelé Soccer Shop on South Beach into an electrifying hub of creativity and culture, hosting an intimate pop-up performance by one of the nation’s fastest-rising DJs, Nick Cheo.

Known for his viral bedroom DJ sets that have redefined unconventional performance spaces, Nick delivered a captivating set in the heart of Miami Beach, surrounded by art and fashion enthusiasts.

Fashion Meets Football closed out Miami Art Week in spectacular style with The Creators Cup at Soccer Cage Downtown, a high-energy 6v6 tournament that brought together the fashion and sport communities for a vibrant celebration of the beautiful game. Held in the heart of Miami, the event united local fans, creators, and players for a day filled with creativity, competition, and quite a few red cards.

The tournament was a testament to the power of sport and culture coming together, as participants donned exclusive Fashion Meets Football-designed kits, provided by Senda Athletics, blending athletic performance with bold, artistic style. Around the pitch, custom-designed art pieces inspired by Fashion Meets Football were displayed, transforming the event into a visual and cultural feast that captured the essence of Miami Art Week.

Miami Art Week Campaign

Capabilities Showcase

Experiential Activation