Cannes Young Lions - USA Competition
Fortnite A100 Series Presented by Gold House
About the Project
The Fortnite A100 Series campaign, winner of the Cannes Young Lions Media Award, was developed for Gold House to engage Gen Z with their Gold Gala, an annual celebration of AAPI excellence. Drawing on the insight that despite the Asian community's dominance in gaming innovation, authentic Asian character representation remains scarce, the campaign proposed an A100 Icon Series within Fortnite. This initiative allowed community voting on past Gold House A100 honorees to determine new in-game characters, bridging cultural pride with global gaming. The idea highlighted representation through creative storytelling, aligning with Gen Z’s values and interests.
Winning Gold
Cannes Young Lions - USA Competition
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