Talent
Quinnen Williams Workout Class with Barry's Global CEO
To spotlight their new line of activewear, HUGO BOSS and Barry’s hosted a high energy, invite only workout in New York City led by NFL star Quinnen Williams. Mundial Partners curated a roster of influential fitness creators and cultural tastemakers to amplify the event, driving premium engagement and significant digital reach across social platforms.
THE PROJECT
In pictures.
What was the BOSS x Barry's activation?
HUGO BOSS and Barry's hosted an invite only workout in New York City to spotlight their new activewear line. The class was led by NFL player Quinnen Williams.
How did Mundial Partners contribute to the workout event?
Mundial Partners curated a roster of influential fitness creators and cultural tastemakers to attend and amplify the BOSS x Barry's event.
How did the activewear activation reach people beyond the class?
The selected creators and tastemakers shared the experience across social platforms, extending the event's reach beyond the people attending the workout in person.
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