The Blue Room

As the World Cup arrived on US soil, Mundial Partners produced The Blue Room, a one night celebration of Manchester City at football's biggest tournament. City entered with the most internationally represented squad globally, 17 players carrying 12 nations into the competition, and The Blue Room brought that global story to life across a multi floor New York penthouse.

Faced with the challenge of wanting to pay homage to each of these players, Mundial designed and executed an experience that tastefully brought together food and sound from all 12 nations into one shared story.

Guests began with cocktails in a showroom built around City's new Home Kit, moved upstairs for a culinary journey of 12 distinct dishes, each inspired by one of the nations represented across the squad, and finished on the rooftop as four of New York's top DJs wove together sounds from all 12 countries. An early VIP window welcomed executives, creators, athletes, and cultural tastemakers before doors opened to a wider crowd.

The pillar was City's global identity, told through a meal and a soundtrack. The Blue Room brought fans, creators, and partners from across sport and culture into the same room, produced a high volume of premium photo and video assets, and deepened Manchester City's connection to its growing US community.

Staged at the peak hype of the group stage, The Blue Room put Manchester City at the center of the cultural conversation and marked another chapter in Mundial's work building the club's US presence through the kind of nights people talk about.