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Mundial Partners | Experiential Activation

Café Equinox: Hudson Square Club Opening Activation

Client: Equinox

Description

To drive awareness of the upcoming launch of Equinox’s new Hudson Square club, Mundial Partners created Café Equinox, a morning pop up along the Hudson River that brought wellness to life beyond the gym.

In partnership with Brooklyn based Le Tish Coffee, we served hundreds of cups of cold brew and shared Equinox’s signature eucalyptus towels with people walking and running by on a perfect Saturday morning.

The activation not only fueled the neighborhood but also generated buzz and drove new memberships providing an instantaneous positive ROI -- setting the tone for Hudson Square as Equinox’s next destination for performance and community.